...creative genius unleashed
After lack-luster performances over several Trade Show seasons, I was tasked to design a booth concept that absolutely explained "WHAT WE DO!" My design? A booth that mimics the inside of a computer chassis (the company's core product is embedded computers). A bonus to the design was a built-in flexibility to the modular booth structure that allowed for use in a 10x20, a 10x10 or table top show. The cherry on the cake was the initial cost & future cost to change the skins was a fraction of what standard booths cost. The results were so positive that I entered the campaign story in Exhibitor Magazine's annual All-Star contest. To add that extra WOW factor, I wrote & designed the submission in the style of a 1940's 'Crime Noir' digest.